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In this series of blog posts, we will be showcasing some of our TechLadies Core Team volunteers for 2021.

Introduction of Yourself:

I bring with me more than 20 years of experience in creative, advertising and marketing agencies, having proven track record in leading and executing integrated marketing campaigns to drive client’s business strategy and objectives with a strong focus in B2B marketing for technology brands in APJ, as well as strategic leadership in team development, client relationship, agency operations, business growth and profitability. An avid believer of using data analytics to craft data driven strategies. In my personal life, I love traveling, ballroom dancing, yoga, jewellery making, golfing, gadgets as well as fine wines. I am also the author and owner of BeautifulVoyager.com, a travel, food and lifestyle website.

What is your role at Techladies and Why Did you Decide to Volunteer?

I am part of the community core team that help to shape all marketing and communication aspects of Techladies. I decided to volunteer, in order to be inspired and to learn new things from a diverse group of talented people beyond my usual circle, as well as to contribute my knowledge and expertise to help Techladies grow. 

Day of Work in Life

I lead a digital marketing agency in Singapore with a lean and agile team. A day of work in life is always dynamic, we start with a daily WIP call with everyone, which is important to set priorities right from the start of the day, making sure deadlines are met and deliveries are on time. Managing a geographical and culturally diverse team means having to constantly adjust to the team dynamics and establish processes, trust, sense of urgency, common values, effective communication within the team.   

Ambitions

Growth in my agency on the career front. Grow my social followers and engagement for my pet website and social projects. 

One Tip for New Techladies / Interested in coming into Tech

Open your mind, go out there and dare to try new things. Be open to learn and embrace new trends and ideas, in today’s digital world, something new sprouts out everyday, that’s a norm!

Motivational Quote

Life is great, think positive! If it’s not a life or death issue, it’s not a problem at all!

Person you Admire Most

My mother – she’s my number one love in life and has a major influence in the way I think and live my life.

How Can we Connect With you

Instagram: https://www.instagram.com/beautiful_voyager/

LinkedIn: https://www.linkedin.com/in/yoongpauline/ 

Website: https://beautifulvoyager.com/